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TechCrunch: Before It Even Begins, Apple Wins SXSW: Apple will be opening a temporary store in downtown Austin for two weeks beginning on yes, Friday, March 11. This will be in the Scarbrough Building on Congress Avenue ...... Work began on the 5,000 square-foot space on Wednesday, and they’ll undoubtedly be working around the clock to get the space done in time. ..... to sell a metric ton of iPad 2s. ...... If there’s one thing SXSW is good for, it’s for flash mobs and hive-think. Once a few people see others with iPad 2s in their hands, everyone is going to want one. This temporary Apple Store is probably going to be the hottest venue in Austin for the week. ..... I just hope the temporary store has the rock-solid free WiFi that regular stores do.
What is Apple? Is it a PC company? Is it a post-PC company? Is it a smartphone company? Is it a hardware company? Is it a software company? Apple refuses to get categorized. In that it reminds me of Nokia.
