Image via WikipediaA New York Times that is completely digital, completely global, completely social, completely mobile and completely ad driven should make more money than the New York Times that is about to be its ancestor. If not the web is a chimera. And I don't believe it is. On its part the New York Times has made the mistake of not fully converting. On the other hand the ad platforms are not really there yet. The ads on display don't make as much money as they should. And the New York Times has not exhibited the Gawker aggression of going out there and getting your own ads at much higher prices.
The impending Age Of Abundance was prophecied in the scriptures thousands of years ago.
Showing posts with label Display advertising. Show all posts
Showing posts with label Display advertising. Show all posts
Friday, October 22, 2010
Will Online Ads Rise To The Occasion?
Image via WikipediaA New York Times that is completely digital, completely global, completely social, completely mobile and completely ad driven should make more money than the New York Times that is about to be its ancestor. If not the web is a chimera. And I don't believe it is. On its part the New York Times has made the mistake of not fully converting. On the other hand the ad platforms are not really there yet. The ads on display don't make as much money as they should. And the New York Times has not exhibited the Gawker aggression of going out there and getting your own ads at much higher prices.
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