Disney's Playdom Purchase

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Disney just expanded in the entertainment space: it went ahead and bought Zynga competitor Playdom. This for some reason reminds me of Yahoo's attempt to buy FourSquare months back, although the parallels end fast. Yahoo is a scatterbrained company, it occupies all sorts of spaces. Disney is more focused on entertainment. And Yahoo did not go ahead and buy a FourSquare competitor instead. I think it was for a lack of a capacity to digest.

An Offer To FourSquare

This purchase is of interest to me because I just blogged about Zynga a few days back: Zynga: The Google Of Games?

I have a feeling Mark Pincus' profile at the New York Times a few days back where he says in no uncertain terms that social gaming is a big, new, fundamental space online might have hastened efforts on Disney's part to make this move.

Is this like Google buying Android? Or is this more like one of those Barry Diller purchases? Time will tell. This might be somewhere in between.

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