Cisco's Big Dreams: A Clash Of Titans?

Image via CrunchBase

Cisco's Big Push into New Markets BusinessWeek In recent weeks, Cisco has cut deals with customers looking to use its technology in more expansive ways than ever before— Major League Baseball teams that want fully wired stadiums, the city of Miami as it develops a smart power grid....... While many companies retrench, the tech giant has strong profits and $33 billion in cash in its coffers. ...... the dominant provider of the networking gear that runs the Internet. ..... Just as the tech world revolved around IBM (IBM)'s mainframe computers in the 1970s and Microsoft (MSFT)-powered personal computers in the 1980s and '90s, Chambers believes Cisco has an opportunity now to make its digital networks the platform on which new innovations are built. ...... Cisco's stock, now $18 a share, is at the same level it hit in 1998. ...... hastening efforts to move beyond the core business of selling switches and routers. ...... digital billboards to stereos and video surveillance systems ...... "We're moving into new [areas] with a speed nobody has ever attempted" ........ danger of losing focus ...... concern is that Cisco will alienate key partners that as a group deliver more than 80% of the company's sales ........ HP and Cisco already have begun to spar publicly. ...... "[Chambers] is known for trying to find a win-win," says one tech CEO. "This isn't a win-win. It's a declaration of war." ....... Cisco could lose half of the $4 billion in gear sold each year by IBM and HP ....... P&G plans to install more than 75 of Cisco's high-end TelePresence videoconferencing systems in 55 countries by the end of the year to lower travel costs and hold more global consumer focus groups. ....... "No other company touches the content, the carrier, and the consumer—and the best part is they all drive each other," says Padmasree Warrior, Cisco's chief technology officer.

When it comes to the internet, Cisco has been for hardware what Oracle has been for software. These two are network giants. As the giants of the tech industry seek to expand, it is but inevitable that they will run into each other. C for capitalism, c for competition. Cisco just so happens to be in great financial health. John Chambers and Larry Ellison are very different personality types. Ellison is the brash cowboy. Chambers has the reputation of the smooth, warm, fuzzy guy, but never underestimate a guy who has done a marvelous job of keeping a relentless focus on the fundamentals of his business, innovation being one of them. You can't be in love with innovation and not seek out new markets to grow your company. To the world it might look dramatic what Chambers is attempting, but to his mind he is merely putting one step in front of the other. The internet giant deserves to take yet another stride.



Cisco Unified Computing System: To Tidy Up Data Centers

http://twitter.com/paramendra/statuses/1700944190
https://twitter.com/Padmasree/status/1260569556
https://twitter.com/paramendra/status/1227950181

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xMax

WiFi was wireless but not broadband, and not large area. Broadband over power lines was broadband but not wireless. WiMax was both: wireless and broadband. And today I read about xMax. It is wireless broadband without the WiMax hassles, it seems like. It looks like power to the people to the power of x. This is delightful. This is real good news. The basic thrust is towards wireless broadband. For a city in a wireless broadband soup, cellphones should become free. Cellphones that are ad-based. This is a brave, new world.

• XMax aims to spark low-power wireless revolution Globe and Mail, Canada
• xMax ™ Demonstration Sets Higher Bar for Broadband ClickPress (press release), United Arab Emirates
• Could xMax change the world of broadband? ZDNet UK, UK
• xMax sparks low power wireless revolution Techworld.com, UK
• XMax in pictures ZDNet UK, UK
• xMax - is it real? Techworld.com, UK
• xMax's First Long-Range Field Test A Success LinuxElectrons, TX
• XG Technology conducts first public demonstration of xMAX MRT (subscription), IL
• New Broadband Standards Set CCN Magazine, CA
• First public demo of 'disruptive' wireless broadband ZDNet UK, UK

Into the Nitty Gritty Of WiMax

The whole point of the internet has been to open things up but, paradoxically, the way people have so far accessed that same internet has been a closed system. WiMax promises to bring openness to the access point itself.

The whole idea of old companies getting washed away, and new companies coming to occupy center stage, old industries disappearing and new ones emerging, old markets evaporating off and new markets getting created, old jobs getting lost and new ones created, that whole churn is an essential vitality of the market mechanism. Change is inevitable, change is desirable. As to what change, and how much, it is ultimately for the customer to decide in a marketplace that is not otherwise distorted. Daring entrepreneurs and dedicated public servants in political offices have the option to forge new partnerships to make sure the consumer is made supreme and stays supreme. There is that futuristic, visionary crown that every cutting edge company wears, and in that zone it is more about ideas and less about the heat of the immediate market, but ultimately that heat has to be faced.

WiMax, in essence, is a challenge to the market mechanism and democracy itself. Will the public servants be there for the public? That question is going to loom large in a very basic way. Because WiMax turns internet access into "roads." At that point it is no longer Cable TV, but more like public television. There will still be alternative ways to access the internet, and niche markets where the private sector runs the show and makes money, but the mainstream way of people coming online is surefootedly headed into the public domain.



Once that achievement is made, it will be a fundamental departure, not only in a major collective boost in productivity, but in many other ways. Society speeds up. Social progress speeds up. It truly is one global village at that point.

Intel has said WiMax is the biggest thing to happen to the internet since the internet itself. I buy into that assertion.

Ubiquitous broadband redefines home, work and school, three of the fundamental social institutions. The ramifications are many. Lifelong education, for one, like an uncut umbilical chord, at that point can be taken for granted.

If the impact on the American scene is to be astounding, that at the global scale is to be mind-blowing. The vision of connecting every human mind to the web stands to be realized. That internet access will be like having invented money for the first time and introduced into the social domain: then it takes a life of its own, and becomes a permanent fixture of the mental landscape, like a mountain, or an island, or a cockroach. We no longer think of it as our creation, but very much a gem of the natural landscape.

At that point, internet acces is like plumbing. The interest is in the water: the plumbing should stay out of sight.

WiMax News | WiMaxxed | WiMaxWorld | BWIA News | Latest WiMax News | MuniWireless |
| Daily Wireless | WNN | Mobile Mesh | Wireless Unleashed | Google | WiMaxBlog |

References (WiMax)

1. Cooperative Disruption And Great Firms Failing: The Jolt From A Wireless Revolution S Wanczyk - View as HTML - Web Search
2. Highly Available Location-based Services in Mobile Environments
   P Ibach, M Horbank - View as HTML - Web Search
3. EE359–Wireless Communications Term Project–Autumn 2003
   MA Vuong - View as HTML - Web Search
4. A Dual-Mode GPS Real-Time Kinematic System for Seamless Ultrahigh-Precision Positioning and …
   D Kim, RB Langley - View as HTML - Cited by 2 - Web Search
5. Fred’s Encyclopedia of RF and Microwave Technology
   I Microsystems, AM Reference - View as HTML - Web Search
6. Throughput Measurements and Models of Public IEEE 802.11 b Wireless Local Area Networks, and …
   PTS Rappaport, J Chen - View as HTML - Web Search
7. Advances in Wireless Networking Standards
   RB Marks - View as HTML - Cited by 3 - Web Search
8. Government/Industry Interactions IN THE Global Standards System
   RE Hebner - View as HTML - Web Search
9. Radio Revolution
   K Werbach - View as HTML - Web Search
10. IEEE Standard 802.16: A Technical Overview of the WirelessMAN™ Air Interface for Broadband …
    M Opportunities - View as HTML - Cited by 18 - Web Search
11. Link Adaptation Algorithm and Metric for IEEE Standard 802.16
    S Ramachandran - View as HTML - Web Search
12. The Mobile Memex
    RM Vaandrager - View as HTML - Web Search

The WiMax Appeal

The WiMax appeal is that it is broadband, and it is wireless, and it can be "spread" over a large area like that of a city, and hence is the only take-you-online-fast technology that can be the internet parallel of what we have in the form of roads for our cars. At the WiMax level, broadband internet can be passed on to the municipality.

It is a young technology, sure. There are all sorts of naysayers. There will be fits and starts, but ultimately it will prevail. Because the vision is so clear: wireless broadband over a large area. The component bits and pieces will be ongoing work. Refinements will be made. But there is no doubting the basic thrust of it all.



Curiously the biggest challenge is not that the technology might not emerge or might not live up to the "hype," but that entreched, rival, old technologies and their corporate patrons might play dirty. The tussle is political. If the market mechanism is driven by consumers, as it should, WiMax will prevail nevertheless.

WiMax Forum

In The News (Google News: WiMax)

• Why would you use WiMax indoors? Techworld.com, UK .... the ebb and flow of WiMax enthusiasm .... a WiMax AP could provide "real" QoS in the home, for things like video and VoIP ..... WiMax LAN chipsets in volume could reach prices near those of 802.11
• Indoor WiMax LANs proposed Techworld.com .... WiMax could have another role - replacing 802.11a on the LAN.
  
• Alvarion Rides the WiMAX Wave BusinessWeek ..... WiMAX, a wireless-broadband technology targeted for the metropolitan area network (MAN) .... "disruptive technology" ..... covering distances in excess of 30 miles at a theoretical shared data rate of up to 75 megabits (Mbps), may actually live up to its billing .... the 802.11 wireless local area network (LAN) standard..... WiMAX, short for worldwide interoperability for microwave access ..... Intel .. has been a major supporter of the technology ..... coming standardization process ..... ubiquitous coverage to rival that of cellular networks...... Alvarion was the clear leader in the broadband wireless access equipment market, with a 31% share, as of March, 2005 ..... Alvarion as best positioned to benefit from our forecast of widespread adoption of WiMAX wireless technology ..... as the industry moves toward WiMAX....
  
• PDA News - WiMax testing, WiMax threatens monopolies, Satellite ... BargainPDA.com .... fully standard-compliant hardware to reach the market around the end of the year .... WiMax is hyped as being the ultimate next-generation solution for wide-area networking ..... WiMax threatens the unregulated duopoly of existing telecom providers. Cable and telephone companies .... Sprint complained to the FCC that to allow WiMax to exist would essentially destroy radio communication as we know it. Nor are they the only players--WiMax would threaten both landline and mobile phone providers, and provide a double-threat to companies like Sprint and Verizon ..... Verizon, Time Warner, and others allied against it ..... Intel, LG, Samsung, and Lucent all backing WiMax .... a corporate war ..... the Community Broadband Act of 2005, sponsored by Senators John McCain (R-AZ) and Frank Lautenberg (D-NJ), which guarantees the right of municipalities to create their own broadband networks...... PanAmSat claims that they've developed a system to offer live broadcast video over WiMax, via satellite ....less benefit to it than a pure fiber or terrestrial-WiMax solution.... could bring benefits to very underdeveloped areas such as mountainous regions
  
• WiMAX Team-Up PC Magazine got a boost in mid-June, as Nokia and Intel announced plans to accelerate its deployment...... already has momentum in South Korea. The WiMAX IEEE 802.16e proposed standard is to be ratified later this year
  
• ADAPTIX Demonstrates Early Pre-WiMAX Mobile System; System-Level ... Business Wire (press release), CA .... the promise of mobile WiMAX is fast approaching -- it's no longer just a futuristic new technology we simply talk about ..... at throughput of up to 2.5 Mbps traveling at vehicular speeds through the coverage area..... multi-megabit speeds
• WiMax certification process launched Tom's Hardware Guide First WiMax products are expect to hit the market at the end of this year...... Nortel, Microsoft, Disney, Logitech, Cisco, AT&T, AudioCodes, Kencast, Ixia and Skype, showcasing their products and services..... 3G wireless carriers can look at this technology as a tool to offer the equivalent of fixed line services and potentially lower cost data services .....WiMax services are expected to offer a Bandwidth of about 75 Mbit per second and a range of about 31 miles. Commercial services are expected to be become available in 2006. ... first WiMax product may become available as early as late this year.
  
• WiMAX Gets Closer To Reality Digital Connect News (subscription)
• Emerging WiMax technology takes aim at fast-moving target Seattle Times high-speed and high-bandwidth ..... download a large digital file, make a phone call and watch a movie all at the same time ..... encourage compatibility of equipment across vendors to drive costs down..... the systems are real .... By contrast, Wi-Fi is more like a megaphone, where the person closest to the source gets the best service...... how close and legitimate WiMax is .... Some companies have started selling equipment, calling it the precursor to WiMax or pre-WiMax. .... revenues are expected to hit between $2 billion and $5 billion by 2009. Today, pre-WiMax is generating about $500 million in equipment sales....... sending doctors an X-ray of a patient in an ambulance before arriving at the hospital or public-utility crews downloading maps while on the road ..... "Mobility is the future. Anywhere, anytime, any device"
  
• RemotePipes Joins WiMax Forum Unstrung RemotePipes, a leading provider of global roaming Internet access solutions, today announced that it joined the WiMAX Forum™ .... standards-based, interoperable products that drive price and performance levels not achievable by proprietary approaches ..... across global markets deliver economical broadband data, voice, and video services to both residential and business customers .....
  
• RemotePipes, Inc. Joins WiMAX Forum to Collaborate on 802.16 ... Canada NewsWire (press release)
  
• WiMax Router To Launch Early Next Year in Korea Wireless IQ (subscription), NY ... its main AAA platform will be Diameter based instead of RADIUS
  
• LIVE VIDEO TO HANDHELDS AV Interactive, UK WiMAX Forum Plenary, on July 12 and 13 in Vancouver, Canada ....By providing wireless broadband access, emergency personnel such as firefighters and police officers can be in immediate contact with the crisis situation..... WiMAX technology will be incorporated in notebook computers and smartphones in 2006, allowing for urban areas and cities to become "MetroZones" for portable outdoor broadband wireless access.
• Satellite-delivered WiMAX the Next Big Thing? Linux News Intel ... when it first began promoting the technology in September of last year. ....
  
• Live Video Streaming at WiMAX Forum Mobilemag.com
• PanAmSat in mobile satellite tie-up Telecom Paper (subscription)
• Cellular Operators Engaging with WiMAX Telecoms Korea (Subscription), South Korea
• WiMAX Pie in the Wireless Sky PC Magazine I want WiMAX to work. But the delays, confusion, and bickering, and the fact that the duo-polies are rolling out WiMAX, make me think that this may be another technological dead end..... Intel .. WiMAX is "the most important thing since the Internet itself." .... it won't be Intel's flag-waving that will make or break WiMAX, but the vested interests in the United States: the phone and cable companies..... You'll witness the WiMAX initiative being spearheaded by the telcos so they can test-market it and find that either it doesn't work or that nobody wants it. If they can't do that, they'll market WiMAX as an inferior or expensive alternative to cable and DSL, and throw down as many delays and roadblocks as possible. Both entities will lower their prices and jack up their DSL and cable speeds to price any upstarts out of the market.
• Covad Plots 'Pre-WiMax' Service Light Reading Sprint recently said that it plans to launch WiMax services in 2007 ....
  
• A Flower Grows in WiMax Unstrung 3G systems typically use one channel to send and one to recieve, whereas WiMax is a multipath technology. But like all radio networks, WiMax will still subject to interference, range, and capacity problems.