Image via WikipediaTime: Why Is Twitter So Popular in Brazil?: the regular appearance of Portuguese phrases on Twitter's popularity charts. ...... 23% of Internet users in Brazil — compared with 11.9% in the U.S. — visited Twitter this past August, the highest rate of participation by any country in the world .... In a country known for its vast gulf between the rich and poor, Twitter has managed to cut across the class divide. "It's not something that's just for rich Brazilians" ..... "The main reason Twitter is so huge in Brazil is because it gives access to normal people to contact their idols." ...... the country's soccer stars were among the earliest proponents of Twitter. ..... Twitter's success in Brazil .... is tied intimately to the history of the country's rise from the shadow of authoritarianism to its newfound status as a budding global power. ..... the fact that Brazil is away from the rest of the world motivates Brazilians ..... "There's a tremendous thirst to find out what the latest trend is." ..... Much of Brazil's transformation can be seen through the spread of telecommunications and the growth of social media...... Twitter, which entered the Brazilian market first as an SMS service. ..... the country's "Popular PC Project" of installing cheap computers in poorer areas has become a model the world over..... The civic participation of a once nonexistent middle class has also fueled Twitter's rise in Brazil. .... "There's a big bias in mass media against Lula" ..... the champion of Brazil's poor who himself only has a fourth-grade education. "The Internet's a way to fight back."
Image via CrunchBase .... Brazilians have taken to social-media websites other than Twitter. Google's social-media venture, Orkut, has found little success in the U.S., but in Brazil, the website was the beneficiary of 36 million unique visits in August, according to comScore. Facebook, too, is taking off in Brazil. In just one year's time, Facebook saw a growth of 479% in membership, leaping from 1 million to 9.5 million Brazilian members. It's a phenomenon that's planting deep roots. "My sister is 10 years old. My grandmother is 82," says Simas of MTV Brasil. "And they both have Twitter."
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