deepseek's r1 is an impressive model, particularly around what they're able to deliver for the price.
— Sam Altman (@sama) January 28, 2025
we will obviously deliver much better models and also it's legit invigorating to have a new competitor! we will pull up some releases.
In 2011, Patagonia made the boldest move in retail history:
— Ari Savitsky (@AriSavitsky) January 27, 2025
They spend $100,000 to tell the world NOT to buy from them.
It didn't make any sense.
But this anti-sales campaign made $123 million and changed marketing forever.
Here's the full story:🧵 pic.twitter.com/Z4mlFqpyfm
Fast-forward to Black Friday, 2011.
— Ari Savitsky (@AriSavitsky) January 27, 2025
While every retailer screamed "BUY MORE!", Patagonia took out a full-page ad in The New York Times.
The headline?
"DON'T BUY THIS JACKET"
But there was a method to this madness ... pic.twitter.com/PoxytLBR70
First, Patagonia exposed the brutal cost of making just ONE jacket:
— Ari Savitsky (@AriSavitsky) January 27, 2025
• 135 liters of water (45 people's daily needs)
• 20 pounds of CO2 (24x the jacket's weight)
• Waste equal to 2/3 of the jacket's weight
Then they went a step further: pic.twitter.com/41Xsaqgfuk
The $100,000 spend on the ad turned into millions:
— Ari Savitsky (@AriSavitsky) January 27, 2025
• Each $1 spent returned $1,230 in sales
• Sales exploded by 30% in 9 months
• Yearly revenue hit $543 million
But the real magic?
What this did to their customer base ...
Patagonia's customers become something more:
— Ari Savitsky (@AriSavitsky) January 27, 2025
A community that would defend them to death.
While other brands begged for loyalty, Patagonia's customers became evangelists.
Why?
Because they exposed a deep truth about modern consumers... pic.twitter.com/X0SSqminFz
By telling people not to buy their products, Patagonia created the most compelling reason to buy them:
— Ari Savitsky (@AriSavitsky) January 27, 2025
A chance to vote with your wallet for a better world.
In 2022, their revenue hit $1.5 billion.
But, just a year later, something crazy happened: pic.twitter.com/5bBXLH0InQ
In 2023, Yvon Chouinard donated the entire $3 billion company to fight climate change.
— Ari Savitsky (@AriSavitsky) January 27, 2025
He announced:
"Earth is now our only shareholder."
This wasn't just marketing. It was revolution disguised as retail. pic.twitter.com/FZrBxRg5SZ
The "Don't buy this jacket" campaign proved that your brand must stand for something more - story, values, personality.
— Ari Savitsky (@AriSavitsky) January 27, 2025
People liked the campaign, talked about it, and shared it with their friends on social media.
You see, in modern marketing, attention is everything ...
In the last 48 hours, Deepseek has turned the world upside down.
— EyeingAI (@EyeingAI) January 28, 2025
Tech stocks lost $1 trillion...
The US is no longer the sole AI superpower, as it claims to be.
If you missed it, here are 15 mind-blowing examples of what Deepseek can do👇 pic.twitter.com/5zNrHKim4M
— EyeingAI (@EyeingAI) January 28, 2025
— EyeingAI (@EyeingAI) January 28, 2025
— EyeingAI (@EyeingAI) January 28, 2025
— EyeingAI (@EyeingAI) January 28, 2025
— EyeingAI (@EyeingAI) January 28, 2025
Another milestone for the Everything App: @Visa is our first partner for the @XMoney Account, which will debut later this year.
— Linda Yaccarino (@lindayaX) January 28, 2025
💰Allows for secure + instant funding to your X Wallet via Visa Direct
🪪 Connects to your debit card allowing P2P payments
🏦 Option to instantly…
— EyeingAI (@EyeingAI) January 28, 2025
— EyeingAI (@EyeingAI) January 28, 2025
— EyeingAI (@EyeingAI) January 28, 2025
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