Tuesday, April 25, 2023

25: TikTok

How To Go Viral on TikTok: 11 Top Tips (and Why They Work) Anyone can go viral on TikTok, regardless of follower count. Try these tips and learn how to put your content in the spotlight...... According to TikTok, the algorithm recommends content based on videos that you’ve interacted with (watched, liked, shared, commented on), who you follow, what content you create, and your account demographics, as well as what’s in the video itself (captions, sounds, hashtags). TikTok then serves a mix of similar content from both accounts you follow and don’t follow. ........ In order to go viral, your video has to pass a crucial informal “test.” The app serves your video to a small group of users that TikTok believes is a representative sample based on your video’s contents (title, hashtags, captions, sound). If it performs well with that sample of users in views and engagement, TikTok may show it to a larger audience. ........ The TikTok algorithm doesn’t factor in a TikTok user’s follower count or prior engagement numbers. You’re as likely to see posts from someone with a few million followers as from a brand-new user. ........ TikTok is known for its use of music and sound bites, and incorporating popular sounds into your content can help increase your chances of going viral. Using trending audio can be effective because it’s catchy (and increases view time), the viewer knows what to expect in your video, and users may discover your video through the audio’s search page. ......... we suggest adding a trending song as a background track to optimize your chances of going viral — you can adjust the track’s volume to be much lower than your speaking audio. ........ Use a mix of high-use and niche hashtags, not just one, or the other ......... Making share-worthy content is one of the most critical factors in going viral on TikTok. ........ Educational. #LearnOnTikTok is a popular hashtag for a reason, so teach people something! If it’s surprising or unique, chances are people will want to pass on the lesson......... the listicle: the oldest trick in the content marketing book. ....... you need to catch a viewer’s attention in the first few seconds and give them a reason to watch as much of your video as possible. That’s why starting with a strong hook is essential. ...... generally, shorter is better ....... engage with content within your niche (such as videos using the same hashtags as yours). Doing this can help build a community around your content and encourage people to share your videos with their followers. ......... Editing can be anything from adding captions and stickers to leveling up your skills in video transitions and special effects. ......... This example from National Geographic shows fast cuts between different shots, angles, and zooms, keeping you engaged until the end. ........ achieving virality is a numbers game. The more you post, the more you’re likely to gain followers and the more chances you have to get a viral hit . ......... Think of how popular sharing Twitter screenshots has become on Instagram and LinkedIn. ......... Have a strong call-to-action at the end. Try “hit the plus button for more content like this,” “comment with what I should show in my next video,” etc. ......... Leave in random details or hiccups. .......... This creator includes a consistent call to action—“follow for more small space living tips”—at the end of many of her videos, including this viral one. ........ aim for a healthy engagement rate of 4% views-to-likes (4 likes for every 1000 views). A 4% ratio shows that your content is engaging and will give it a better chance of going viral. ......... if a video gets between 250,000 and 1 million views, it can be considered viral on TikTok. ........... posting more frequently will increase the chances of all the right factors coming together to help your TikTok video take off. .......... Some videos can go viral shortly after posting, but many don’t go viral until days or weeks later.

When Is the Best Time to Post on TikTok in 2023? [Cheat Sheet] The best time to post on TikTok varies by day of the week. Use these recommendations to make sure your videos are seen by the most people. ........ usually, videos suggested on the For You page are no older than a couple of days. ......... So, for best results, you’ll want to post to TikTok when your audience is most likely to already be scrolling. In other words, finding your best time to post will require understanding where your audience is located (time zones matter) and when they’re online. ......... (TikTok recommends posting 1-4 times per day). ........ the best time to post on TikTok for maximum engagement is Thursday at 7 PM. ......... 11:00 AM is the best time to post on TikTok on Saturday. For once, the early bird doesn’t get the worm. ..... Post when they are online vs. when you have time to post. ...... the best times to post on TikTok are quite different than Instagram. Many of the best times to post on Instagram fell during the typical 9-5 workday. But there are more early morning and evening peaks for the TikTok audience. ........ You can learn a lot from the success of others. ......... Find accounts that address the same audience you’re trying to reach, and analyze their posting schedules. Take note of which of their videos are the most popular, and check for patterns. ......... And knowing that the For You page mostly consists of fresh TikToks, you should be trying to align your publishing schedule with your audience’s activity patterns.

How to Make Money on TikTok in 2023 (4 Proven Strategies) Learning how to make money on TikTok can turn your hobby into a full-time job. Here are the best strategies for earning money on the app....... TikTok ranks as the 6th most-used social media platform worldwide ...... To make money on TikTok directly you must be 18 years of age or older, have more than 10,000 followers, and have at least 100,000 views over the last 30 days. You can then apply to the TikTok Creator Fund in the app. ........ in December 2019, 16% of U.S. marketers planned to use TikTok for influencer campaigns—but in March 2021, that number went up to 68% .......... every dollar spent on influencer marketing yielded an average of $6.50 for the business, with the top 13% surveyed reporting a return of $20. ......... the customers gained through influencer marketing were higher quality than customers brought in through other channels, like email marketing or organic search. ......... Have at least 10,000 followers ........ Have at least 100,000 video views in the last 30 days ....... Brand partnerships on TikTok can make you upwards of $80,000. That’s right — if you’re a big enough creator (with a large and engaged audience and a track record of success on the platform), you can buy an expensive car with your earnings from one video. ........... As for the TikTok Creator Fund, you can earn between 2 and 4 cents for every 1,000 views. This means you might expect $20 to $40 after reaching a million views.



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