Saturday, May 14, 2022

News: May 14



Why we invested in Aramid I got to know Paul pretty well over a series of coffees and zoom chats over many months. I really enjoyed partnering with him on his pitch deck and strategizing on the round together. I learned a tremendous amount from Paul during our conversations.

Raising Capital: The Process is a Flywheel there is more to raising capital than a pitch deck and evidence of traction ....... their interest is far more than financial. They seek impact. ...... raising money isn’t analogous to the Sales Funnel throughout you just churn contacts until you close your round, it’s more like a flywheel: a cycle with which, over time, your impact grows, and delivers greater value and opportunity to investors. ......... first noting in The Western Druggist, in 1899, that the function of advertising was “to catch the eye of the reader, to inform him, to make a customer of him.” Little more than a decade later, his thesis developed, noting that advertising is meant “to attract attention, awaken the interest, persuade / convince.” .......



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