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The Genius of Samsung
It is the world’s largest tech company by revenue, and in 2012 it became the world’s leading smartphone maker. .... Samsung’s smartphone market share in the third quarter last year beat that of Apple, Sony, HTC, and Research in Motion combined ..... Samsung’s smartphone proceeds have doubled in the past year ..... a brilliance exemplified by the way the company stumbled into success with the Galaxy Note: Samsung is willing to try anything. Actually, it’s willing to try everything. By building dozens of models across a range of product categories—it makes everything from phones to tablets to refrigerators to washing machines—Samsung can offer a device for every conceivable market niche. As long as its devices meet a minimum level of quality—and in general, its products are very good—and it manages to kill the failures and push the successes with great marketing, Samsung is sure to keep its place at the top of a roiling tech business. ...... The world’s tech-addled masses are switching from desktop devices to mobile ones, from bulky programs to sleek apps, from limited local storage to acres of space in the clouds. ..... By giving people what they wanted—even if it meant copying Apple—Samsung had become a global gadget powerhouse. ..... Since 2010, Samsung has deepened its technical prowess. Its design and workmanship have improved, and now its devices work just as well as Apple’s and no longer look like clones of Cupertino’s best stuff. ...... Samsung has become a master of marketing. Its commercials portraying Apple’s customers as mindless sheep were brazen—especially considering Samsung’s mimicry of Apple’s devices—but they were ubiquitous and beloved by Apple haters. They announced Samsung as a friendly, reasonable alternative to a cultish global brand. ...... there is something charmingly humble about Samsung’s see-what-sticks strategy. Other tech giants operate according to lofty philosophies. Apple prizes aesthetics and usability, Google cherishes the free flow of information, and Facebook wants to connect us all to one another. Samsung has no such philosophy. All it wants to do is make stuff that we’ll buy. ..... making phones that look exactly like your rivals’ devices, or making phones that are foolishly large, or making devices that run every conceivable operating system, or creating a fridge with a built-in baby monitor and an Evernote app ..... when one of its bets hits, Samsung knows how to push all of its resources into making it the next big thing .... The future is unknowable, so there’s no shame in guessing.
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