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Facebook could emerge the identity provider of choice. Facebook could host the credit history and score for the global population. As in, Facebook could do what many governments have not done.
Data mining is going to be big for them. Or can be.
Frankly I don't know what Facebook will be like in 2022. That is kind of far. 12 years back I had not seen a Facebook coming.
What will Facebook look like in 2022?
Like Google, Yahoo, and even Amazon, Facebook will have to recast itself as the internet landscape changes. Google started as a better search engine. As the internet grew and exploded in use, Google shifted to providing a bevy of cloud services, trying to be the provider of your core internet experience through apps such as Google Documents, Gmail, and Google Maps. Now Google is shifting gears again by moving offline with Google Glasses, Street View, and Driverless Car. ..... Today Amazon is plotting a network of urban warehouses that can ensure same-day delivery, and has even turned itself into the preeminent cloud computing provider with Amazon Web Services. .... The next 10 years of Facebook will be defined by solving the mobile problem. .... What if Twitter starts building out a more thorough profile? What if Instagram remained independent and built a robust web platform? ..... Rather than a desktop-focused social network, Facebook will be the universal sign-in solution for the social web, a collection of various mobile applications, and a powerful external ad network that overcame Google’s publisher network. ..... Watch over the next few years as Facebook builds a large publisher network based on the promise of true demographic targeting.... The Facebook of 2022 will look a lot more like a data warehouse .... Facebook in 2022 will look much more utilitarian
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