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Apple vs. Samsung: Shaping the Mobile Battlefield
On July 9, a British judge named Colin Birss ruled that Samsung’s tablet computers were unlikely to be confused with Apple’s iPad because they’re “not as cool.” ..... a globe-spanning courtroom free-for-all over who invented what in smartphones and tablets .... the struggle for domination in the booming $312 billion mobile device market ..... Google’s open approach threatens Apple’s pitch to consumers that its exclusive, “walled garden” offerings are different and better. ..... a marathon bout, or perhaps cage match. Having fought over the past two years on four continents ..... Apple will try to convince jurors of one essential idea: Samsung is a copycat. .... Android phones manufactured by Samsung and other companies—all of which Apple has also serially sued in numerous forums worldwide—offer consumers a more flexible, open operating system with greater product choices at a variety of price points as an alternative to Apple’s single, expensive, and closed-system devices. ...... Samsung’s filings indicate that it will acknowledge that it closely studies its rival’s products. ..... Samsung said in its pretrial filing that Apple must prove that an ordinary consumer would be “deceived” into buying a Samsung tablet or phone, thinking that it was made by Apple. .... Apple’s Cook and Choi Gee Sung, the former CEO of Samsung, had tried and failed to settle the case in court-ordered mediation. ..... Samsung being one of Apple’s main suppliers of flash memory chips, display screens, and other components.This reminds me of the Cold War between the US and the Soviet Union. This fight is a waste of the two companies' resources.
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