Image via CrunchBaseGoogle was not, is not a content company. Yahoo yes, AOL yes, but not Google. So I was a little surprised that Google went ahead and bought Zagat. But then Google pays entities like the Associated Press to get news stories directly on to the Google News platform. That's getting into content. Goes on to show how unformed the mobile space is. The mobile space, the local space. Marissa Mayer might not have been able to buy GroupOn, but she sure did buy Zagat, did she not?
I was surprised and still don't fully understand, but that is not to say it is not a good move. And the price tag - undisclosed, I believe - is not outrageous.
Image via Wikipedia
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