It is opt in. That is important. It is not by default. Or that might freak people out. Most people might not even get the news on this. Many might simply pass. This is not for everyone. But it works for me.
Facebook has such a beautiful interface. Twitter does not have it. Google Plus does not have it. I have a thing for the Facebook design.
Facebook: Introducing the Subscribe Button
ReadWriteWeb: Does Facebook's Subscribe Button Betray What the Company Was Built On?
TechCrunch: Facebook Launches Twitter-Like ‘Subscriptions’, Lets You Share With Unlimited Users
Mashable: Facebook Launches Subscribe Button for Following Anyone’s Public Updates
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