Facebook has not grown at Google's expense. Facebook's rise has been to fill the social void. Most people most of the time just want to talk soap. They don't want to be educating themselves all day. And that's Facebook.
Google's best bet is to stay an information company. So, say, did you digitize all the books yet? Android is sexy, Chrome is sexy. Google's Facebook envy is misplaced and unnecessary. Social? She just is not into you.
I have been alarmed the past few days. You do a search on Google, and the first page is okay. And the subsequent pages are littered with your own blog posts. It is flattering, but that is not what I want from Google. Google should keep attempting search in its pure form.
On the other hand, just like they have a real time search thing for Twitter, they might create a separate stand alone search for social. That might work. But that's Greplin, no?
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