Netizen: Seth Godin On Failure

Sunday, July 25, 2010

Seth Godin On Failure

Image representing Seth Godin as depicted in C...

I just read a whole bunch of blog posts by Seth Godin. He casually calls himself the best business blogger in the world and I believe him. I once emailed him (and he emailed me back; that does not make me special, he emails everyone back) about adding a comments section to his blog. He did not say it, but I think his attitude is, if you want to talk to me, email me directly. But now his blog posts come with the Like button. I dig that. It's good to be able to share.

Seth is a thinker. He challenges. I doubt he would be a great manager of a restaurant, for example. But we got plenty of those. We don't have enough people of the Seth Godin kind.

I really like Seth's writing style. It is so direct and obvious and simple. So when he says something profound, it does not feel complicated but rather obvious. Seth will say the darndest things.

15% changes everything
The art of seduction
Getting to scale: direct marketing vs. mass market thinking
The paradox of promises in the age of word of mouth
Self marketing might be the most important kind
Is everything perfect?
The management of signals
A hierarchy of failure worth following
Information about information
Upstream and downstream
Two kinds of schooling
The big sort
So easy to talk about lunch
Insubordinate... 50th anniverary free ebook
It's not my birthday
Fans, participants and spectators
Low esteem and the factory
Payola
Betting on smarter (or betting on dumber)
What's the point?

My favorite of all these posts: A hierarchy of failure worth following.

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