AnyClip.com: More Thoughts

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AnyClip.com: Second Thoughts
AnyClip Is Live Now

Did AnyClip.com launch recently? Because I have been having a stream of thoughts about the site. My latest thoughts are to do with the bottleneck the site is facing. How do you get the movie studios to play along?

You have to start by acknowledging that they are nervous. Nervous as nervous can be. You have to acknowledge that. To them. There has to be some I feel your pain talk.

Time: Cisco's New Router: Trouble For Hollywood The CRS-3, a network routing system, is able to stream every film ever made, from Hollywood to Bombay, in under four minutes...... the business equivalent of an earthquake for the likes of Universal Studios and Paramount Pictures....... the MPAA, whose members include Disney and Universal, attacked the VCR in congressional hearings in the 1980s with a Darth Vader–like zeal, predicting box-office receipts would collapse if consumers were allowed to freely share and copy VHS tapes of Hollywood movies. A decade later, the MPAA fought to block the DVD revolution, mainly because digital media could be copied and distributed even more easily than videocassettes....... The prospect of tying their future success to online distribution scares them because it means they will need to develop new distribution and pricing models....... both the MPAA and the RIAA continue to fight emerging technologies like peer-to-peer file sharing with costly court battles rather than figuring out how to appeal to the next generation of movie enthusiasts and still make a buck..... the latest developments at Cisco, Google and elsewhere may do more than kill the DVD and CD and further upset entertainment-business models that have changed little since the Mesozoic Era. With superfast streaming and downloading, indie filmmakers will soon be able to effectively distribute feature films online and promote them using social media such as Facebook and Twitter....... the high castle walls built over the past 100 years by the film industry to establish privilege and protect monopolistic profits may soon come tumbling down, just as they have for the music industry

Then you have to suggest you can't fight new technology. What you can do is come up with new business models so you make more money than ever before, and new technology feels like a friend, not an enemy. Steve Jobs was able to convince the music people, AnyClip needs to be able to convince the movie people. No small undertaking, but it can be done.

Then you have to start with what they are offering. They are offering 12,000 clips to the rival MovieClips.com. You take that. That can be the starting point. It can't be everything or nothing. You have to pass the 12,000 mark on your way to the 120,000 mark. You have to first show to them that the 12,000 clips were able to generate revenue. More movies got rented and bought as a result. More clips got embedded across the web. Movies as a category rose in the search results. They are big as they are. 2% of all searches are for 8,000 movies and 1,000 actors, right?



Sure the AnyClip promise is to make available any clip from any movie ever made. But then Google's promise is to organize all the world's information. But that does not mean Google stayed in hiding until they organized all the world's information. You release, you iterate, you take the site through a few different incarnations.

It is okay to have 120 clips, then 1,200 clips, then 12,000, then 120,000.

And maybe starting with the big names in the movie business, the big studios, is not the best of ideas. Maybe independent movie makers will feed the AnyClip database for, forget the old movies, all their new releases for all the free marketing and word of mouth they will get. Mark Cuban has a thought or two on this one. That guy is not just in the sports business. He is one restless entrepreneur. He is also in the movie business.

Maybe I should seek a consulting gig with AnyClip to put a few hours into helping AnyClip get over this hurdle that seems to come in the form of intransigence from the big movie studios.

AnyClip is an ambitious undertaking. This is not the last major hurdle it will face. Got to brace for the long haul.

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