Google's To Do List Keeps Growing

This New York Times article echoes my blog entry from months back. (Google: Poised To Be The Number One Software Company In The World) That whole IBM to Microsoft to Google succession chain. I think it is inevitable. Empires rise and fall, and that is okay, as long as the tide keeps rising for the average consumer boat.

"Google has already added free e-mail, mapping, news aggregation and digital-photo management to its offerings, bringing it into competition in each case with two or more rivals."

Just look at some of the items on their laundry list:

1. Instant messaging.
2. Services for mobile phone users.
3. Online payment.
4. Internet based phone system.
5. Browser.
6. Software to compete with Microsoft Office.
   

That last one caught my attention. I hope they do not make the mistake of competing with Microsoft in that segment offline. If they do, they will be beat. They should offer an "Office" that is totally online and builds on their, well, Blogger. If they take it online, they win. Message: get away from Windows, stay away from Windows.

Google has the vision, the culture and the resources to tackle absolutely any software challenge on the horizon. They need to stick to the online space, though. They come down to the operating system level, and they are game. Why stoop down when you don't have to?

But first integrate MathML into Blogger. I should be able to do 2+2=4 using a Google online calculator and publish the entire thing at Blogger, the way I can add links and photos right now. And also more complicated stuff like sine, cosine and calculus stuff. Take the calculations and publishing part out of my equation, take them to your equation.



And, yes, their "Office" will also have to be ad supported. Don't start selling software. That would be a big mistake.

Stay within the online and ad supported parameters, and there is no stopping Google.

Every company worth its salt should be able to state its mission statement in one simple sentence. For Google it is "to organize the world's information." Everything on its agenda, real and speculated, fits into that.